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Client: Yogi Tea

Taking all the ingredients of the tea, I built a story for this poster campaign. At first, you only see the staged ingredients, which might not say much – but they spark curiosity.

As more information is revealed, the message of the campaign becomes clear: it takes all of these wonderful ingredients to create pure happiness.

I visualized the pure and fresh taste – as if you're dipping the original ingredients into your cup, instead of using a teabag.

Pictures, editing, concept, and design by me.