VCS

Client: VCS

More highways, more roads, more parking spaces: mobility with a future looks different. The Swiss Transport and Environment Association (VCS) is working on many levels to make mobility in Switzerland more people- and environmentally-friendly. Being mobile should and must not come at the expense of nature and quality of life.

That’s why this cross-media campaign puts people on the move at the center. Bold headlines on striking green backgrounds call for mobility that meets the needs of these individuals—for example, with more traffic-calmed residential neighborhoods, safe bike paths, and an increasingly well-connected public transportation system.

The design is playful, the message clear. The goal of the campaign is to raise public awareness of the important work being done by the VCS for environmentally sustainable mobility, laying the foundation for gaining new members.