Ocean Care

Client: Ocean Care

Project: New Donation Product and Its Promotion

The goal was to appeal to Generation Z and launch a new donation product—a campaign designed to spark joy. In a positive way, we bring the ocean and its challenges closer to them, without causing guilt or a sense of despair. That’s why we chose breathtaking visuals, which can feature each person’s own face: we achieved this by inspiring the most digital-savvy generation with a digital tool. Each donor receives a fascinating, personalized underwater portrait, made possible through AI.

This was the final project of the Ad School—and it was awarded silver. Yay!